Tuesday, September 27, 2011

Type F Videos and The Natural Hair Community


Curly Hair, Bad Advice?

Last week, the natural hair community gave a strident call for Tyra Bank's site, Type F, to remove videos by stylist/makeup artist, Joann Robertson, who wasn't too astute about the care of naturally curly hair.  

This is the perfect case of why companies should engage with communities and its influencers before launching products or videos.

I gave my own opinion on lessons we should learn from this.

No comments:

Post a Comment